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The PermitZIP Reading List

Updated: Mar 17, 2023

Once upon a time (three years ago), in a kingdom far far away (Richmond, VA) a man started a business (PermitZIP). This man (Kenny Shultz) has been an entrepreneur his entire life. He and his brother started selling tools as kids and have never stopped dreaming of bigger ideas. A lot of these ideas were driven by books he read. And when PermitZIP was started, a reading list was one main component. With the help of the staff, Kenny compiled a list of must-read books.

Top 5 Essential Reading

1. 22 Immutable Laws of Marketing by Al Ries

2. Principles by Ray Dalio

3. Rich Dad Poor Dad by Robert Kiyosaki

4. The E-Myth Revisited by Michael Gerber

5. The Power of Habit: Why We Do What We Do In Life and Business by Charles Duhigg

Sales and Marketing Top 5

1. The Conversion Code by Chris Smith

2. Getting to Yes by William Ury

3. The Tipping Point: How Little Things Can Make A Big Difference by Malcolm Gladwell

4. Pitch Anything by Oren Klaff

5. Never Split the Difference by Chris Voss

Leadership Top 5

1. The Servant: A Simple Story About the True Essence of Leadership by James C. Hunter

2. Leaders Eat Last by Simon Sinek

3. Tribes by Seth Godin

4. Tools of Titans by Tim Ferris

5. Leadership and Self Deception by Arbinger Institute

Productivity Top 5

1. The 7 Habits of Highly Effective People by Stephen Covey

2. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

3. The 4-Hour Work Week by Tim Ferriss

4. The One Thing by Gary Keller

5. The Checklist Manifesto by Atul Gawande

Also Mentioned

1. Drive: The Surprising Truth About What Motivates Us by Daniel Pink

2. The Obstacle is the Way by Ryan Holiday

3. The Subtle Art of Not Giving a F*ck by Mark Manson

4. Linchpin: Are You Indispensable? by Seth Godin

5. I Will Teach You to be Rich by Ramit Sethi

Let us know your favorites!

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