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Project Spotlight: Juice Laundry

Updated: Mar 31, 2020




Charlottesville-based Juice Laundry is now in Richmond! PermitZIP was asked to be part of the design team along with ML Bell Construction and Alloy Workshop.

This juice bar is located in the River Road Shopping Center in a 2,000 square foot space that was formerly used for retail. Eliot Warsof of S.L. Nusbaum represented Juice Laundry in the lease of the space.


According to their website, this is, "RVA's first (and only) 100% Organic Cold-Pressed Juice & Smoothie Bar. Serving cold-pressed juice, hand-made nut milks, superfood smoothies, acai bowls, and a variety of other plant-based items."

Transforming a retail space to a restaurant brings its own set of challenges. Mike Bell, president of ML Bell Construction pointed to specific challenges on this project:


[It is a] small 3rd generation space that required extensive attention to detail with MEP design and construction in order to achieve end results. The level of finishes and transformation of space from what it was to now is incredible.  The architect and engineers hit a home run with this design and we as a GC just executed.

M.L. Bell's motto is, "Build It Like You Own It," and the pride they take in their work shows.


One unique way PermitZIP was able to help move things along quickly was to engage RoomTrotter for a 3D virtual tour of the space before construction started. This allowed us to consult remotely after our field investigation as well as document the existing as-built conditions for a great portion of the space. For all the tech junkies, you can see the tour for yourself below! Learn more about PermitZIP's partnership with Roomtrotter here.



The Super Acai Bowl (pronounced ah-sah-EE)

Members of the teams at both PermitZIP and ML Bell recently tried the fruits of their labor (pun intended). Cheryl Shanahan, Brand Strategy and Business Development for ML Bell, says her favorite is "a toss-up between the Breakfast Bowl and the Acai Bowl." Mary Harris, Director of Business Development for PermitZIP, says her favorite is "hands-down the 'Super' Acai Bowl. It has all of my favorites: banana, blueberries, and almond milk!"


Check out the menu here, or read more about the project from Richmond BizSense.


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